Marketing and Strategic Planning

The SBL Consulting Group team honed their skills during successful careers at large and dynamic consumer health companies including J&J, GSK, Pfizer, Bayer and Colgate. We’ve led major brands and brand teams, launched new products, developed global brand and category strategies, spearheaded advertising and promotion development, and directed shopper marketing.

What gets us excited? Leveraging this collective experience for the benefit of our clients and discovering an unforeseen path to organic growth that is deeply grounded in consumer insights and differentiated in the marketplace, especially when the solution is not readily evident.

How we can help

If you need expertise in Marketing &
Strategic Planning, we have:

  • Led all aspects of brand marketing and general management for clients
  • Driven or supported brand launches across multiple categories, often managing the project within compressed timelines
  • Created marketing plans for flat-to-declining brands to regain lost distribution and improve market share within a category
  • Driven growth for brands by generating compelling packaging and marketing claims, validated in consumer market research, and backed with claims support packages
  • Led numerous complex market research projects including concept testing and simulations, TURF analysis, ethnography, pricing elasticity and employed other techniques to uncover key consumer insights and unmet consumer needs
  • Developed innovation strategies for brands via whitespace evaluation, clinical study data review, category analysis and forms and technology search and discovery
  • Created and executed cost-efficient professional marketing strategies, sampling programs and gained brand endorsements from patient advocacy groups and trade associations
  • Hit the ground running for a variety of temporary marketing assignments when clients have found themselves short-staffed, unable to fill a key role or with a newly acquired brand and limited category experience
  • Led the development of retail strategy for established brands and new-to-the-market entrants, including pricing and promotion planning. Drafted and presented sell-in decks and brand growth strategies to major retailers
  • Collaborated with senior leaders when faced with growth challenges to evaluate strategic options for their organizations, prioritizing limited resources, and driving greatest shareholder value

“

At SBL, we aspire to help clients maximize their brands. One of my most memorable initiatives was leading the brand integration for a newly acquired probioitic brand for one of our clients. I developed a strategic plan to revamp the product line, identifying the brand voice to showcase how the newly acquired brand could coexist and grow within the client’s existing portfolio of brands.

Amy Levine

Senior Consultant

Visionary Industry Thought Leadership 

The SBL Consulting Group team members have:

  • Presented at numerous conferences organized and attended by consumer health and wellness industry leaders, including Consumer Healthcare Products Association (CHPA) events and the OTC National Conference
  • Been appointed to the Advisory Council for the Transformative Leadership in Disruptive Times Certificate Program at Seton Hall University
  • Been recognized as a “Top Woman in Health, Wellness and Beauty” by Drug Store News, 2020
  • Been featured in Shopper Marketing Magazine for leading, developing and executing innovative onmichannel retail campaigns for multiple consumer healthcare brands
  • Created CHPA’s Women’s Leadership Forum to mentor the next generation of consumer healthcare marketers
  • Written articles about market trends for Drug Store News, ECRM and other publications

SBL Consulting Group, LLC
184 North Avenue East, Second Floor
Cranford, NJ 07016

908-654-1054 (office)
info@SBLConsultingGroup.com

Copyright @ 2023 SBL Consulting Group, LLC. All rights reserved. Privacy Policy Website by New Frontier