We connect
the dots

that others can’t even see.

SBL Consulting Group works with clients on Rx-to-OTC switch projects to provide complete lifecycle management from assessing opportunities to developing and implementing successful commercial and regulatory strategies.

connect with us

Marketing
and Strategy

Elitr, sed diam nonumy
eirmod tempor. Ipsum dolor
sit amet,

More

Business
Development

Elitr, sed diam nonumy
eirmod tempor. Ipsum dolor
sit amet,

More

RX-to-OTC
Switches

Elitr, sed diam nonumy
eirmod tempor. Ipsum dolor
sit amet,

More

“

Chattem has hired SBL Consulting Group on more than one occasion for projects ranging from acquisition support to Rx-to-OTC growth initiatives. The SBL team responds rapidly and “hits the ground running”. Their input is based on decades of cumulative consumer healthcare experience.

Bernie Simone

VP, Rx-to-OTC Switches and Business Development at Chattem

Why SBL Consulting Group?

Established Industry Expertise

What We Do

Relationships That Matter

Our Team

Measurable Business Results

Key Results

Rx-to-OTC Switch

Since our founding in 2011, SBL Consulting Group has worked on over 50 Rx-to-OTC switch projects. Among other initiatives, the team has led the strategy, planning and program implementation of multiple first-in-class Rx-to-OTC switch candidates.

We have a passion for ensuring safe access to a greater range of self-treatment options in the US.

Susan B. Levy, Founder and Principal of SBL Consulting Group, is widely regarded as one of the leading industry experts in the US on the topic of Rx-to-OTC switch. She has presented and led workshops at numerous Rx-to-OTC switch conferences internationally and for the Consumer Healthcare Products Association (CHPA).

How we can help

If you are a consumer health and wellness company considering organic growth strategies, we have:

  • Led the strategy, planning and program implementation of multiple first-in-class Rx-to-OTC switch candidates from both a regulatory and commercial perspective
  • Created Drug Facts Labels
  • Drafted Consumer Information Leaflets
  • Engaged with CROs for required Rx-to-OTC switch studies
  • Created and supported OTC launch plans
  • Assessed Rx-to-OTC switch and Direct-to-OTC potential for multiple candidates
  • Assisted Rx companies with Rx-to-OTC switch outlicensing strategies
  • Supported top ten consumer healthcare companies’ efforts to evaluate and secure in-licensing candidates in various therapeutic categories
  • Contributed to the Rx-to-OTC switch evaluation process for an OTC company
  • Accelerated timelines for existing Rx-to-OTC switch programs

“

Switch provides a unique mechanism to launch a new-to-the-world consumer healthcare product. But if you have seen one switch – well, then you have seen one switch. Every Rx-to-OTC switch has a unique set of challenges, often at different points along the pathway from development to commercialization. Our team has deep expertise along the switch process continuum and understands that maximizing commercial potential requires early development plan input.

Susan B. Levy

Founder and Principal

Rx-to-OTC Switch Thought Leadership and Education

The SBL Consulting Group team members have:

  • Presented and led workshops for self-care companies and at numerous Rx-to-OTC switch conferences domestically and internationally
  • In partnership with the Consumer Healthcare Products Association, commissioned primary research to better understand consumer attitudes and expectations about Rx-to-OTC switch
  • Written articles on Rx-to-OTC switches
  • We literally “wrote the book” on switch: two pivotal chapters in “Lifecycle Management through the Rx-to-OTC Switch”, published by the Regulatory Affairs Professionals Society, September 2021
We connect
the dots

that others can’t even see.

Business Development

Since 2011, SBL Consulting Group has helped dozens of clients strategically grow their businesses by securing capital, acquiring or divesting brands, and securing new technologies for existing brands. Among other initiatives, the team has engaged with multiple mid-size Consumer Healthcare Companies to create custom acquisition strategies to proactively identify and secure target assets.

What gets us excited? Helping clients think about how to selectively use acquisitions as a tool to efficiently leverage existing capabilities or address capability gaps.

How we can help

If you are a consumer health and wellness company considering organic growth strategies, we have:

  • Helped small companies secure venture capital
  • Conducted acquisition due diligence on a range of opportunities and categories
  • Divested multiple heritage OTC brands
  • Created custom acquisition strategies and successfully secured target assets
  • Conducted commercialization assessment for launch of international product in US
  • Created a proprietary database of contract manufacturers with OTC capabilities
  • Conducted technology search and evaluated new technologies for multiple clients across multiple categories

“

While working at SBL, I have developed a passion for helping our clients optimize their portfolios so that they can most effectively growth their businesses. This work has included divesting brands that no longer serve a strategic purpose for their business as well as developing proactive acquisition strategies to allow clients to leverage their organizational strengths and/or fill critical gaps.”

Jodi Murnick

Senior Consultant

Business Development Thought Leadership

The SBL Consulting Group team members have:

  • Developed an acquisition target identification process and model that optimizes acquirable assets based on client target requirements
  • Acted as an independent director for an OTC contract manufacturer for over 5 years
  • Spoken at the Bourne Partners conference about the trends in consumer self-care
  • Additionally, Susan Levy Susan Levy is a limited partner in two venture capital funds and helps screen consumer healthcare opportunities

Marketing & Strategic Planning

The SBL Consulting Group team honed their skills during successful careers at large and dynamic consumer health companies including J&J, GSK, Pfizer, Bayer and Colgate. We’ve led major brands and brand teams, launched new products, developed global brand and category strategies, spearheaded advertising and promotion development, and directed shopper marketing.

What gets us excited? Leveraging this collective experience for the benefit of our clients and discovering an unforeseen path to organic growth that is deeply grounded in consumer insights and differentiated in the marketplace, especially when the solution is not readily evident.

How we can help

If you are a consumer health and wellness company considering organic growth strategies, we have:

  • Led the strategy, planning and program implementation of multiple first-in-class Rx-to-OTC switch candidates from both a regulatory and commercial perspective
  • Led all aspects of brand marketing and general management for clients
  • Driven or supported brand launches across multiple categories, often managing the project within compressed timelines
  • Created marketing plans for flat-to-declining brands to regain lost distribution and improve market share within a category
  • Driven growth for brands by generating compelling packaging and marketing claims, validated in consumer market research, and backed with claims support packages
  • Led numerous complex market research projects including concept testing and simulations, TURF analysis, ethnography, pricing elasticity, and employed other techniques to uncover key consumer insights and unmet consumer needs
  • Developed innovation strategies for brands via whitespace evaluation, clinical study data review, category analysis, and forms and technology search and discovery
  • Created and executed cost-efficient professional marketing strategies, sampling programs, and gained brand endorsements from patient advocacy groups and trade associations
  • Hit the ground running for a variety of temporary marketing assignments when clients have found themselves short-staffed, unable to fill a key role or with a newly acquired brand and limited category experience
  • Led the development of retail strategy for established brands and new-to-the-market entrants, including pricing and promotion planning. Drafted and presented sell-in decks and brand growth strategies to major retailers.
  • Collaborated with senior leaders when faced with growth challenges to evaluate strategic options for their organizations, prioritizing limited resources, and driving greatest shareholder value

“

At SBL, we aspire to help clients maximize their brands. One of my most memorable initiatives was leading the brand integration for a newly acquired probioitic brand for one of our clients. I developed a strategic plan to revamp the product line, identifying the brand voice to showcase how the newly acquired brand could coexist and grow within the client’s existing portfolio of brands.”

Amy Levine

Senior Consultant

Marketing & Strategic Planning Thought Leadership

The SBL Consulting Group team members have:

  • Presented at numerous conferences organized and attended by consumer health and wellness industry leaders, including Consumer Healthcare Products Association (CHPA) events and the OTC National Conference
  • Been appointed to the Advisory Council for the Transformative Leadership in Disruptive Times Certificate Program at Seton Hall University
  • Been recognized as a “Top Woman in Health, Wellness and Beauty” by Drug Store News, 2020
  • Been featured in Shopper Marketing Magazine for leading, developing, and executing innovative onmichannel retail campaigns for multiple consumer healthcare brands.
  • Created CHPA’s Women’s Leadership Forum to mentor the next generation of consumer healthcare marketers.
  • Written articles about market trends for Drug Store News, ECRM and other publications

SBL Consulting Group
184 North Avenue East, First Floor
Cranford, NJ 07016

908-654-1054
susan@susanblevyconsulting.com

Connect with Us

Copyright © 2022 Susan B. Levy Consulting LLC. All rights reserved. Website by New Frontier