2023 Key Results

Marketing Strategy

Led strategic assessment of expansion into women’s health for repeat client
Developed brand name and communication strategy for a new emergency contraceptive
Developed and executed distribution strategy via C-Stores to ensure availability of emergency contraceptives in “health deserts”
Created naming and developed packaging design elements, including structure, function, and correct use instructions for a first-in-class OTC product
Built organizational capabilities for companies entering CHC industry
Served as senior marketing resources for multiple brands

Business Development

Led the divestiture of four brands (including Rolaids) for three different consumer healthcare companies
Supported Bayer divestiture of A&D and Solarcaine
Informed the consumer healthcare investment strategy for a private equity firm
Conducted acquisition due diligence on a range of opportunities and categories for three consumer health companies
Helped consumer health organizations identify resourcing for manufacturing
Identified strategic growth opportunities for PL manufacturer

Rx-to-OTC Switch

Led strategic development to progress five first-in-class Rx-to-OTC switches
Initiated research collaboration for company pursuing ACNU with other industry partners seeking to learn from their experience
Conducted pricing analysis for first-in-class Rx-to-OTC switch
Performed robust analyses for multiple consumer health companies of Rx-to-OTC switch landscape to enable investment decisions
Met with FDA on behalf of Rx-to-OTC switch clients
Created clinical program to enable commercial differentiation for follow-on switch
Demonstrated thought leadership through numerous podcasts and speaking engagements